How to Use The Sample Interactive Query Tool

Here’s how to create a report, and all other reports you might want to create:

1. Select a Product Category (Soft Drinks is the only brand available.)
2. Select a Brand/Brands (select as many as you want. If you don’t want all brands, but you want more than one brand, highlight the first brand in the menu, then hold down the "ctrl" key an highlight all other brands you want to compare.
3. Select Market Sgments for Analysis, using the same procedure as described in step 3 above.
4. Click on Search Brand Info to view a bar chart and accompanying table with the summary data.

What is CBA Interactive's Brand Share Index?

CBA Interactive’s Brand Share Index enables users to compare how well a brand performs within a particular demographic segment of the total fan base relative to how the same brand performs among all fans in the same sport category.

It is calculated by dividing the brand’s percentage share within a segment, such as “males” by the brand’s percentage share among all fans within a sport category (listed in the “Select a Sport” column below. For example, if a brand’s overall share is 10.0% and the same brand’s share among males is 15.0%, then the Brand Share Index (BSI) for males is 150.