Market Research / Demographics

Table of Contents


Automobile/Truck Market: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
Total Number of Consumers Ages 18+ Drive Automobile 174,816,000 173,366,000
% of Total U.S. Population Ages 18+ 70.1% 68.8%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO OWN A BRAND OF AUTOMOBILE/TRUCK AS A % OF ALL INDIVIDUALS WHO OWN AN AUTOMOBILE/TRUCK)
Toyota (Toyota Industries) 14.1 15.0
Honda (Honda Motor Company) 13.7 11.3
Ford (Ford Motor Company) 10.6 10.8
Chevrolet (General Motors) 10.6 10.3
Nissan (Nissan) 5.8 6.0
Hyundai (Hyundai Motors) 3.9 5.0
Dodge (Fiat Chrysler) 3.5 3.9
Kia (Kia Motors) 2.9 3.5
Jeep (Fiat Chrysler) 3.1 3.1
Subaru (Subaru Corporation) 3.0 3.0
BMW (BMW North America) 2.5 2.7
Lexus (Toyota Industries) 3.0 2.5
Buick (General Motors) 2.0 2.3
Chrysler (Fiat Chrysler) 2.2 2.2
Mazda (Mazda Motor Corporation) 2.4 2.1
GMC (General Motors) 2.0 2.0
Mercedes-Benz (Daimler AG) 1.9 1.6
Volkswagen (Volkswagen Group) 1.5 1.6
Acura (Honda Motor Company) 1.3 1.6
Cadillac (General Motors) 1.1 1.5
Lincoln (Ford Motor Company) 0.7 1.1
Audi (Audi AG) 1.4 0.9
Mitsubishi (Mitsubishi Group, Renault–Nissan–Mitsubishi Alliance) 0.8 0.8
Volvo (VOLVO) 0.7 0.7
Infiniti (Nissan) 0.7 0.5
Jaguar (Jaguar Land Rover) 0.1 0.4
MINI (BMW) 0.3 0.3
Land Rover (Jaguar Land Rover) 0.2 0.3
Porsche (Porsche AG) 0.2 0.3
Suzuki (Suzuki Motor Corporation) 0.3 0.2
Tesla (Tesla) 0.2 0.2
Fiat (Fiat Chrysler) 0.3 0.1
Other 3.1 2.1
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
18-24 4.7 4.1
25-34 14.7 14.1
35-49 26.3 26.1
50-64 29.9 30.2
65+ 24.4 25.6
Total 100.0 100.0
---% by Gender
Male 47.6 46.9
Female 52.4 53.1
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 13.8 13.8
$25,000-$49,999 22.2 21.1
$50,000-$99,999 32.3 32.6
$100,000 or more 31.7 32.5
Total 100.0 100.0
---% by Geographic Region
Northeast 16.9 17.2
North Central 22.1 21.8
South 37.4 37.2
West 23.5 23.8
Total 100.0 100.0
Source: CBA