Market Research / Demographics

Table of Contents


Basketball Shoes: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
Total Number of Consumers Ages 13+ Wore Basketball Shoes 21,679,000 22,052,000
% of Total U.S. Population Ages 13+ 8.0% 8.1%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO WEAR A BRAND OF BASKETBALL SHOES MOST OFTEN AS A % OF ALL INDIVIDUALS WHO WEAR BASKETBALL SHOES)
Nike 44.0 43.9
Jordan (Nike) 18.2 19.8
Adidas 13.8 9.6
Converse (Nike) 4.2 5.7
New Balance 3.6 5.2
Puma 1.0 2.7
Reebok (Adidas) 3.3 2.4
Fila 1.4 1.8
Skechers 1.3 1.6
Under Armour 2.3 1.5
Champion 1.3 1.4
Shaq 0.8 0.2
And1 (And One) 0.7 0.2
PF Flyers (New Balance) --- 0.2
Other 0.8 0.7
Don't Know 3.3 3.2
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 13.7 13.5
18-24 13.5 13.3
25-34 24.9 26.5
35-49 27.5 27.3
50-64 17.1 13.9
65+ 3.3 5.4
Total 100.0 100.0
---% by Gender
Male 69.8 69.9
Female 30.2 30.1
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 22.3 20.9
$25,000-$49,999 20.6 22.4
$50,000-$99,999 33.7 26.4
$100,000 or more 23.4 30.3
Total 100.0 100.0
---% by Geographic Region
Northeast 19.6 16.4
North Central 21.3 22.8
South 35.7 38.3
West 23.4 22.5
Total 100.0 100.0
Source: CBA