Market Research / Demographics

Table of Contents


Cell Phones: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
Total Number of Consumers Ages 13+ Used Cell Phone 204,734,000 202,989,000
% of Total U.S. Population Ages 13+ 75.7% 74.4%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO USE A CELL PHONE BRAND MOST OFTEN AS A % OF ALL INDIVIDUALS WHO USE A CELL PHONE)
Apple 42.0 44.7
Samsung 27.0 26.0
LG 12.9 12.7
Motorola 4.8 4.4
ZTE 2.3 2.6
Alcatel 1.7 1.9
Google 0.8 1.3
Huawei --- 0.7
Nokia 1.1 0.6
HTC 1.0 0.6
Kyocera 0.9 0.6
Blackberry 0.5 0.3
Pantech --- 0.2
BLU --- 0.2
Nexus --- 0.1
Other 2.6 0.9
Don't Know 2.6 2.0
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 5.9 5.3
18-24 6.4 5.0
25-34 15.2 15.2
35-49 24.8 25.0
50-64 26.9 27.1
65+ 20.8 22.4
Total 100.0 100.0
---% by Gender
Male 47.1 46.6
Female 52.9 53.4
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 19.1 18.9
$25,000-$49,999 21.6 20.8
$50,000-$99,999 30.6 30.5
$100,000 or more 28.6 29.7
Total 100.0 100.0
---% by Geographic Region
Northeast 17.7 18.1
North Central 21.8 21.7
South 37.3 37.0
West 23.2
Total 100.0 100.0
Source: CBA