Market Research / Demographics

Table of Contents


Credit Card Market Summary: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
Total Number of Consumers Ages 18+ Used Credit Card 163,173,000 159,625,000
% of U.S. Population Age 18+ 65.4% 63.3%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO USE A CREDIT CARD BRAND AS A % OF ALL INDIVIDUALS WHO USE A CREDIT CARD)
Visa 56.1 55.3
MasterCard 22.5 23.9
American Express 10.7 10.9
Discover 7.4 7.4
Store branded credit card with no network identified on the card 1.2 0.8
Don't Know 2.1
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
18-24 3.9 3.2
25-34 14.3 14.4
35-49 25.6 24.3
50-64 30.3 30.3
65+ 25.8 27.9
Total 100.0 100.0
---% by Gender
Male 47.9 48.5
Female 52.1 51.5
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 12.1 11.9
$25,000-$49,999 20.8 20.4
$50,000-$99,999 33.6 32.9
$100,000 or more 33.5 34.7
Total 100.0 100.0
---% by Geographic Region
Northeast 18.9 19.1
North Central 20.9 21.3
South 36.2 35.1
West 24.0 24.5
Total 100.0 100.0
Source: CBA