Market Research / Demographics

Table of Contents


Tablets: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
Total Number of U.S. Population Ages 13+ Own a Tablet 143,788,000 136,464.000
% of Total U.S. Population Ages 13+ 53.2% 50.0%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO OWN A TABLET BRAND AS A % OF ALL INDIVIDUALS WHO OWN A TABLET)
Apple 45.3 46.4
Samsung 15.7 16.5
Amazon 10.3 11.4
HP 3.0 3.8
Dell 2.4 2.8
Microsoft 3.8 2.7
Lenova 1.9 2.0
LG 2.3 1.6
Asus 2.0 1.4
AT&T 1.0 1.3
Acer 2.4 1.2
RCA 1.6 1.2
Verizon 1.3 1.0
Other 4.3 1.5
Sony --- 0.5
Nextbook --- 0.5
Nexus --- 0.3
Huawei --- 0.2
Alcatel --- 0.2
Don't Know 2.7 3.5
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 6.3 5.4
18-24 6.0 4.6
25-34 14.9 14.8
35-49 26.3 26.7
50-64 27.3 27.6
65+ 19.2 21.0
Total 100.0 100.0
---% by Gender
Male 46.0 46.9
Female 54.0 53.1
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 16.0 14.9
$25,000-$49,999 20.2 19.2
$50,000-$99,999 31.7 31.8
$100,000 or more 32.1 34.1
Total 100.0 100.0
---% by Geographic Region
Northeast 18.1 18.2
North Central 20.7 21.0
South 37.6 37.0
West 23.6 23.7
Total 100.0 100.0
Source: CBA