Market Research / Demographics

Table of Contents


Running Shoe Market: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Hoka One One
Item 2017 2018
Total Number of Consumers Ages 13+ Wore Running Shoes 110,014,000 102,747,000
% of U.S. Population Age 13+ 40.7% 37.6%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO WEAR A BRAND OF RUNNING SHOES MOST OFTEN AS A % OF ALL INDIVIDUALS WHO WEAR RUNNING SHOES)
Nike 34.4 36.2
New Balance 14.2 14.5
Adidas 8.2 10.0
Skechers 8.1 7.6
Asics/Tiger 8.2 6.7
Reebok (Adidas) 4.8 4.5
Brooks 4.0 3.5
Saucony 2.9 2.7
Under Armour 2.1 1.7
Fila 1.4 1.7
Puma 1.9 1.3
Champion 1.2 1.1
Avia 1.1 0.9
Mizuno 0.7 0.5
Hoka One One --- 0.4
Other 3.1 2.8
Don't Know 3.4 3.8
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 7.1 6.1
18-24 7.5 5.8
25-34 17.2 18.3
35-49 29.2 29.1
50-64 25.7 25.7
65+ 13.2 15.1
Total 100.0 100.0
---% by Gender
Male 45.7 47.0
Female 54.3 53.0
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 16.9 15.6
$25,000-$49,999 20.1 17.7
$50,000-$99,999 31.7 33.1
$100,000 or more 31.3 33.6
Total 100.0 100.0
---% by Geographic Region
Northeast 17.0 18.1
North Central 20.5 21.8
South 37.5 36.7
West 25.0 23.4
Total 100.0 100.0
Source: CBA