Market Research / Demographics

Table of Contents


Personal Banking: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017
Total Number of Consumers Ages 13+ Used Personal Banking 191,591,000
% of Total U.S. Population Ages 13+ 70.9%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO USE A PERSONAL BANKING BRAND MOST OFTEN AS A % OF ALL INDIVIDUALS WHO USE A PERSONAL BANK)
Bank of America 15.3
Chase (JP Morgan Chase Bank) 13.3
Wells Fargo 11.9
US Bank 3.5
PNC 3.4
USAA Bank 2.4
Capital One 2.4
Citibank 2.1
TD Bank 1.9
BB&T 1.8
Citizens Bank 1.7
Regions 1.6
SunTrust 1.3
Fifth Third 1.3
Ally 1.0
Keybank 0.9
Other 30.2
Don't Know 4.0
Total 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 4.2
18-24 5.7
25-34 14.6
35-49 24.9
50-64 27.9
65+ 22.7
Total 100.0
---% by Gender
Male 47.5
Female 52.5
Total 100.0
---% by Annual HH Income
Under $25,000 17.0
$25,000-$49,999 22.1
$50,000-$99,999 31.3
$100,000 or more 29.6
Total 100.0
---% by Geographic Region
Northeast 18.1
North Central 21.3
South 37.1
West 23.5
Total 100.0
Source: CBA