Market Research / Demographics

Table of Contents


Consumer Brand Analytics: Adidas Cross-Training/Fitness Shoes by Share of Total Market, Age, Gender, Income, Region, Social Media, Sports Fan Involvement

Item 2017 2018
Total Number Wearing Cross-Training/Fitness Shoes Ages 13+ 55,720,000 54,320,000
Total number wearing Adidas Cross-Training/Fitness shoes most often in past year 4,125,000 4,323,000
Brand Share (Adidas as a percentage of all individuals wearing cross-training/fitness shoes) 7.4% 8.0%
--------DEMOGRAPHICS OF INDIVIDUALS WHO WEAR ADIDAS CROSS-TRAINING/FITNESS SHOES MOST OFTEN
---% by Age Group
13-17 3.6 9.1
18-24 7.9 5.6
25-34 24.9 19.1
35-49 29.9 33.9
50-64 24.1 21.2
65+ 9.5 11.1
Total 100.0 100.0
---% by Gender
Male 54.6 48.3
Female 45.4 51.7
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 14.7 15.2
$25,000-$49,999 17.0 14.2
$50,000-$99,999 32.5 36.2
$100,000 or more 35.7 34.3
Total 100.0 100.0
---% by Geographic Region