Market Research / Demographics

Table of Contents


Consumer Brand Analytics: Alamo Summary by Brand Share of Total Market, Age, Gender, Income, Region, Frequency of Renting, Social Media, Sports Fan Involvement

Item 2017 2018
Total Number Using Rental Car/Truck Service Ages 21+ 77,860,000 76,044,000
Total number renting Alamo car/truck most often in past year 6,035,000 4,948,000
Brand Share (Alamo renters as a percentage of all individuals renting a car) 7.8% 6.5%
--------DEMOGRAPHICS OF INDIVIDUALS WHO RENTED ALAMO MOST OFTEN
---% by Age Group
21-24 0.9 1.1
25-34 10.1 6.6
35-49 28.8 20.5
50-64 36.4 34.0
65+ 23.7 27.8
Total 100.0 100.0
---% by Gender
Male 54.1 58.1
Female 45.9 41.9
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 7.7 4.1
$25,000-$49,999 10.9 11.1
$50,000-$99,999 35.2 33.0
$100,000 or more 46.2 51.9
Total 100.0 100.0
---% by Geographic Region
Northeast 10.8 22.7
North Central 23.0 21.6
South 36.8 28.7
West 29.4 27.0
Total 100.0 100.0
------% OF ALAMO RENTERS, BY FREQUENCY OF RENTING
1-2 times/yr. 65.5 68.0
3-6 times/yr. 28.5 28.2
7-12 times/yr. 5.6 3.8
13-24 times/yr. --- ---
25+ times/yr. 0.4 ---
Total 100.0 100.0
Median 1.8 1.7
--------% USING SOCIAL MEDIA SITES (FOR ANY PURPOSE) AMONG INDIVIDUALS WHO RENTED ALAMO MOST OFTEN
---Used Facebook 65.4 69.0
---Used Twitter 20.5 21.1
---Used Snapchat 9.8 12.5
---Used Instagram 22.7 24.4
--------% OF INDIVIDUALS RENTING ALAMO MOST OFTEN WHO ARE SPORTS FANS** BY SPORT CATEGORY
IndyCar 15.6 16.6
NASCAR 17.9 21.5
MLB 64.6 67.9
Minor League Baseball 18.4 24.9
NBA 40.7 49.8
College Basketball 44.9 36.2
WNBA 11.1 n/a
eSports 6.5 8.1
NFL 68.4 77.5
College Football 63.1 60.3
Golf 33.8 35.1
NHL 34.2 36.8
Minor League Hockey 6.9 8.6
Mixed Martial Arts 13.1 14.7
Running 10.9 n/a
MLS 13.0 20.0
Soccer (non-USA) 18.3 22.6
Tennis 29.4 35.8
**Fan defined as an individual who attended and/or viewed at least one game on TV or online during the past year
Source: CBA

Consumer Brand Analytics: Avis Summary by Brand Share of Total Market, Age, Gender, Income, Region, Frequency of Renting, Social Media, Sports Fan Involvement

Item 2017 2018
Total Number Using Rental Car Service Ages 21+ 77,860,000 76,044,000
Total number renting Avis car/truck most often in past year 6,448,000 6,226,000
Brand Share (Avis renters as a percentage of all individuals renting a car) 8.3% 8.2%
--------DEMOGRAPHICS OF INDIVIDUALS WHO RENTED AVIS MOST OFTEN
---% by Age Group
21-24 1.0 1.4
25-34 14.4 11.6
35-49 32.4 28.7
50-64 30.7 38.2
65+ 21.6 20.2
Total 100.0 100.0
---% by Gender
Male 60.8 64.1
Female 39.2 35.9
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 4.4 6.4
$25,000-$49,999 12.3 10.8
$50,000-$99,999 19.9 21.3
$100,000 or more 63.4 61.5
Total 100.0 100.0
---% by Geographic Region
Northeast 17.6 12.9
North Central 19.8 19.3
South 41.2 33.2
West 21.3 34.6
Total 100.0 100.0
------% OF AVIS RENTERS, BY FREQUENCY OF RENTING