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Dedicated source of market research for sport business

Introducing CBA

New, annual up-to-date interactive research report featuring the popularity of over 200 America’s leading brands among teen-agers and adults. Reports for each brand include number of users, share of market, consumption frequency, demographics, social media and sports fan behavior. CBA is an ideal low-cost tool for academics and executives involved in marketing and/or advertising.

200+ consumer brand profiles

Nike, Toyota, Doritos, McDonald's, Fidelity, State Farm, Gatorade, Monster, Southwest Airlines, Bud Light, Enterprise, Apple, Verizon, VISA, Bank of America, Coca-Cola, to name a few. See All Brands
Current annual reports, teen-age and adult market coverage

Annual data updated every December, covering teen-ager and adult consumers.
Invaluable support for market planning

Wide-ranging resource for strategic and tactical advertising, social media, market and sales planning.
Multiple subscription options

Subscription choices range from one to all 19 product categories.

CBA Highlights

19 product categories, each one with five reporting sections. Each reporting section is accessible from an icon, along with a description of the nature of the contents. The reporting sections are:

Total Market
Individual Brand reports
Interactive Analytical Program
Cross-Tabbed market statistics in significant detail, including Brand Share Index
Top Ten Brand comparative highlights

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Introducing CBA

200+ consumer brand profiles

Current annual reports, teen-age and adult market coverage

Invaluable support for market planning

Multiple subscription options

CBA Highlights