Market Research / Demographics

Table of Contents


Cross Training/Fitness Shoes: Total Market, Brand Share of Total Market, Age, Gender, Income, Region

Item 2017 2018
TOTAL MARKET: Total Number of Consumers Ages 13+ Wore Cross Training/Fitness Shoes 55,720,000 54,320,000
% of U.S. Population Age 13+ 20.6% 19.9%
BRAND SHARE OF MARKET (ALL INDIVIDUALS WHO WEAR A BRAND MOST OFTEN AS A % OF ALL INDIVIDUALS WHO WEAR CROSS-TRAINING/FITNESS SHOES)
Nike 32.5 29.6
New Balance 19.0 21.9
Skechers 7.6 9.3
Asics/Tiger 8.0 6.3
Adidas 7.4 8.0
Reebok (Adidas) 5.2 3.9
Brooks 2.1 2.5
Saucony 2.3 1.9
Fila 2.0 1.9
Under Armour 1.8 2.1
Puma 1.6 1.7
Avia 1.0 1.4
Ryka 1.2 0.9
Converse (Nike) 0.7 0.8
Champion 1.2 0.5
Other 3.4 4.3
Don't Know 3.2 3.1
Total 100.0 100.0
% OF MARKET BY DEMOGRAPHIC SEGMENT
---% by Age Group
13-17 3.3 3.8
18-24 3.9 3.1
25-34 14.4 13.1
35-49 28.0 25.9
50-64 32.1 32.2
65+ 18.3 21.9
Total 100.0 100.0
---% by Gender
Male 49.4 49.6
Female 50.6 50.4
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 11.0 10.5
$25,000-$49,999 19.5 17.5
$50,000-$99,999 31.8 32.3
$100,000 or more 37.6 39.6
Total 100.0 100.0
---% by Geographic Region
Northeast 18.5 17.9
North Central 21.1 20.7
South 35.8 34.1
West 24.7 27.2
Total 100.0 100.0
Source: CBA