Market Research / Demographics

Table of Contents


Consumer Brand Analytics: Alcatel Summary by Share of Total Market, Age, Gender, Income, Region, Social Media, Sports Fan Involvement

Item 2017 2018
Total Number that used a cell phone Ages 13+ 204,734,000 202,989,000
Total number using Alcatel most often in past year 3,390,000 3,770,000
Brand Share (Alcatel users as a percentage of all cell phone users) 1.7% 1.9%
--------DEMOGRAPHICS OF INDIVIDUALS WHO USED ALCATEL MOST OFTEN
---% by Age Group
13-17 4.2 4.5
18-24 5.4 2.7
25-34 17.8 7.5
35-49 22.6 16.5
50-64 29.7 33.7
65+ 20.3 35.1
Total 100.0 100.0
---% by Gender
Male 53.2 45.9
Female 46.8 54.1
Total 100.0 100.0
---% by Annual HH Income
Under $25,000 42.5 34.0
$25,000-$49,999 27.1 24.2
$50,000-$99,999 23.3 29.3
$100,000 or more 7.0 12.4
Total 100.0 100.0
---% by Geographic Region
Northeast 17.6 13.1
North Central 26.3